September 12, 2014
When Sherry Ellison first moved to Alliston in 1988, there was no question the community had just gained a very creative individual. She first put down business roots in the Alliston community as restaurant owner of a quaint Mexican dining establishment, but she had always had a penchant for intriguing knick-knacks and eclectic home décor. Amidst the controlled chaos of the dinner rush, Sherry and her husband were receiving orders from customers who wanted their unique furniture and table settings, which they had designed and crafted themselves. Looking to capitalize on the opportunity, the couple started a new chapter and opened up Details.
Details has earned its reputation as an eclectic, small town home décor store. One of the biggest challenges for small town retailers is the fact that the majority of the clientele is local – meaning, if the inventory isn’t constantly changing, the customers grow weary of seeing the same products each time they come in. Considering 70% of Details business is local, Sherry believes much of the store’s success can be attributed to being good listeners and really getting to know her clients so she can gain insights into their buying habits.
While many people dread change, Sherry recognizes that change often equates to growth in the retail business. She is constantly looking at new and upcoming trends and travels to a variety of home decor shows to keep her buying finger on the pulse. The eclectic mix of product in the store is impressive. So much so that Details has been featured in Style & Home magazine. Although Sherry’s style is ever changing with the trends and demands, she has a number of suppliers she deals with who have remained loyal to her since day one.
The building that is currently home to the flagship Alliston Downtown store still has its original floors & ceilings. Sherry felt the character and history of the building added charm and warmth to the quaint home décor store and didn’t see a need to modify the space. The building itself is over 105 years old with beautifully designed molding across the ceiling, naturally aged hardwood beneath your feet, and original pipes and brick exposed throughout. There is even a delightful play area on the second floor for children to entertain themselves while their parents shop.
Details is the perfect place to browse through unique, thoughtfully sourced home furnishings and décor and while you’re at it, enjoy a light lunch and a Groundswell Espresso (they are the only place in town that has it). Sherry loves a home décor challenge, so if you’re looking for the perfect item for that oversized mantle or a one of kind gift for someone special, tap into Sherry’s inner creative – she, and her wonderful staff, are only too happy to help.